Nudo Virtual Plant Fostering
Elsa Blaine — May 16, 2008 — Lifestyle
References: nudo-italia & onfoodandwine.wordpress
Have you always imagined having your very own olive tree on a romantic Italian hillside? Now you can! Olive oil producers Nudo, lets you 'foster' an olive tree in their groves in La Marche Italy. You even get to choose the area of the grove from where you want your tree.
With adoption comes reward; during the next year you will receive a “personalized adoption certificate and booklet about your treeâ€, a Spring package containing the olive oil produced from your tree and a Fall delivery of 3 flavoured extra virgin olive oils. They even encourage you to come for a visit, to photograph, water or just give your tree a big ol' hug. An update on how your tree is doing will be sent, if you request it.
I've seen this mode of marketing used for environmental causes, such as sponsoring endangered animals and rainforests. Interesting, how the adoption approach has migrated to the food industry.
With adoption comes reward; during the next year you will receive a “personalized adoption certificate and booklet about your treeâ€, a Spring package containing the olive oil produced from your tree and a Fall delivery of 3 flavoured extra virgin olive oils. They even encourage you to come for a visit, to photograph, water or just give your tree a big ol' hug. An update on how your tree is doing will be sent, if you request it.
I've seen this mode of marketing used for environmental causes, such as sponsoring endangered animals and rainforests. Interesting, how the adoption approach has migrated to the food industry.
Trend Themes
1. Virtual Plant Fostering - A trend in which individuals can virtually foster plants or trees for a more personalized and rewarding experience.
2. Personalized Adoption Experiences - A trend where companies offer personalized adoption experiences to customers, creating a stronger emotional connection and sense of ownership.
3. Adoption Marketing in the Food Industry - A trend of using adoption-style marketing in the food industry to engage customers and create a unique selling point.
Industry Implications
1. Agriculture - In the agriculture industry, virtual plant fostering can be leveraged to create new revenue streams and expand customer engagement.
2. Tourism - The tourism industry can utilize personalized adoption experiences to attract visitors to specific destinations, such as olive groves in Italy.
3. E-commerce - E-commerce companies in the food industry can incorporate adoption marketing to differentiate their products and build brand loyalty.
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