This Project Reveals Art That Interacts with Its Surroundings
Mishal Omar — November 4, 2016 — Art & Design
References: filipsterckx.be & vimeo
The artist Filip Sterckx is known for his work in projected artwork and these virtual paintings are part of his newest project.
Called the 'Gallery Invasion,' the artistic project first reveals glowing images on white canvas that has been displayed at a museum. The images are a projection and soon begin to interact with each other and their surroundings. The moving, virtual paintings are hypnotic as they reveal monkeys, people and objects doing different things while appearing to be paintings that have come to life. The project was directed by Sterckx and the projection mapping was done by 'Skullmapping.'
This unique artistic project reveals the constantly expanding potential in tech and its ability to create imagery that has not been seen before.
Called the 'Gallery Invasion,' the artistic project first reveals glowing images on white canvas that has been displayed at a museum. The images are a projection and soon begin to interact with each other and their surroundings. The moving, virtual paintings are hypnotic as they reveal monkeys, people and objects doing different things while appearing to be paintings that have come to life. The project was directed by Sterckx and the projection mapping was done by 'Skullmapping.'
This unique artistic project reveals the constantly expanding potential in tech and its ability to create imagery that has not been seen before.
Trend Themes
1. Projected Virtual Paintings - A trend in projected virtual paintings that interact with their surroundings opens up new opportunities to merge art and technology to create immersive experiences
2. Projection Mapping - The trend in projection mapping creates opportunities to revolutionize the way we experience visual arts and entertainment
3. Interactive Art - Interactive art trend is merging technology and art to create dynamic experiences that blur the line between reality and the virtual world
Industry Implications
1. Art and Museums - Art and museum industry can leverage this technology to create immersive and interactive exhibits that provide visitors with cutting-edge experiences
2. Entertainment - The entertainment industry can utilize projection mapping to create dynamic performances that blend reality and virtual experiences to captivate audiences
3. Advertising - Projection mapping can disrupt the traditional approach to advertising by creating 3D projections that interact with the surrounding environment providing a unique advertising experience
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