'The Gingerbread Man with Everything'
Elsa Blaine — December 5, 2008 — Marketing
References: sprintsweets & adrants
New for Christmas 2008, Sprint brings us "The Gingerbread Man with Everything." You betcha--it's an interactive website where you can decorate your own spice cookie, save it and send it to all your friends.
So for those of you who have finished shopping, cooking, decorating, and card writing, maybe you can fill a few minutes here. Okay, so I'm not finished with any of the above activities, but I had to try it out anyway.
My gingerbread man is actually a woman. She is the blond with the stunning off-the-shoulder purple, pink and yellow gown. I finished mine and then looked at the gallery--I should have spent my time more productively.
So for those of you who have finished shopping, cooking, decorating, and card writing, maybe you can fill a few minutes here. Okay, so I'm not finished with any of the above activities, but I had to try it out anyway.
My gingerbread man is actually a woman. She is the blond with the stunning off-the-shoulder purple, pink and yellow gown. I finished mine and then looked at the gallery--I should have spent my time more productively.
Trend Themes
1. Interactive Baking - Explore the trend of interactive baking experiences that allow users to decorate virtual cookies and share them with friends, creating a fun and engaging activity.
2. Personalized Gifting - Discover the trend of personalized gifting where individuals can customize and send virtual treats to their loved ones, providing a unique and thoughtful gift experience.
3. Digital Creativity - Embrace the trend of digital creativity, where users can express their artistic skills by designing and decorating virtual cookies, offering a new outlet for self-expression in the digital age.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating interactive baking experiences to engage customers and offer virtual customization options.
2. E-commerce - The e-commerce industry has the opportunity to tap into the personalized gifting trend by providing virtual gifting platforms that allow users to create and send customized virtual treats.
3. Digital Entertainment - The digital entertainment industry can capitalize on the trend of digital creativity by creating interactive platforms or apps that allow users to design and decorate virtual cookies, providing a unique form of digital entertainment.
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