Virgin Mobile Ads Bash Spitzer
Bianca — March 14, 2008 — Social Good
References: product-reviews.net
Virgin is known for their cutting edge ads, but they're also known for stirring up quite a controversy. The latest ads, which will run in a Toronto newspaper, are for Virgin Mobile and were inspired by the Eliot Spitzer scandal.
Using the political mishap to create the shockvertisement, the Virgin Mobile's print campaign features a photograph of a bashfully smirking Spitzer with a thought bubble that reads, "I'm tired of being treated like a number." At the bottom is Virgin's tagline, "You call the shots."
The fine print reads, "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."
Using the political mishap to create the shockvertisement, the Virgin Mobile's print campaign features a photograph of a bashfully smirking Spitzer with a thought bubble that reads, "I'm tired of being treated like a number." At the bottom is Virgin's tagline, "You call the shots."
The fine print reads, "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."
Trend Themes
1. Shockvertising - Opportunity for brands to create controversial and attention-grabbing ads inspired by current scandals or societal issues.
2. Personalized Customer Service - The trend of treating customers as individuals and providing tailored experiences based on their specific needs and preferences.
3. Print Advertising Revival - Return to print media as a platform for impactful and creative advertising campaigns.
Industry Implications
1. Telecommunications - Opportunity for telecommunications companies to differentiate themselves by offering personalized customer service and using shockvertising tactics to stand out in a crowded market.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to tap into the trend of shockvertising and help brands create controversial campaigns that generate buzz and attention.
3. Print Media - Opportunity for newspapers and magazines to leverage the revival of print advertising by partnering with brands to create impactful and attention-grabbing print campaigns.
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