The Viral Marketing Cheat Sheet is Your Guide to Hitting it Big
Jennifer Gosnell — July 6, 2012 — Marketing
References: blog.kissmetrics
If you’ve ever wondered what makes a certain campaign go viral, look no further than the checklist on the Viral Marketing Cheat Sheet. Since it incorporates all the important factors to making something pop and hit it big on the web, it’s definitely the first place to start for your very own campaign.
You’re never going to please everyone and haters are going to hate, thus the guide advises that to really get followers you have to just accept that there will be people who disagree and focus on those who do. The Kony2012 Campaign had an initial viral reaction, but then they followed up with more information, another video and more events. Staying on top of it and keeping it going is vital to going viral and definitely something worth investing in.
You’re never going to please everyone and haters are going to hate, thus the guide advises that to really get followers you have to just accept that there will be people who disagree and focus on those who do. The Kony2012 Campaign had an initial viral reaction, but then they followed up with more information, another video and more events. Staying on top of it and keeping it going is vital to going viral and definitely something worth investing in.
Trend Themes
1. Viral Marketing - Opportunity for businesses to create campaigns that go viral and attract a large following
2. Word-of-mouth Marketing - Utilizing consumer advocacy to spread the message about a product or service
3. Continuous Engagement - Importance of staying actively involved and consistently providing new content to maintain viral momentum
Industry Implications
1. Digital Marketing - Businesses can leverage viral marketing to increase brand awareness and gain new customers
2. Social Media - Platforms like Facebook, Twitter, and Instagram are ideal for word-of-mouth marketing campaigns
3. Content Creation - Opportunity to create engaging and shareable content that can go viral on the internet
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