Irish Spring Body Wash
Irish Spring Body Wash is using St. Patrick’s Day as an excuse to launch a silly viral campaign.
Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.
After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.
It’s also been featured on Maxim.
Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.
After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.
It’s also been featured on Maxim.
Trend Themes
1. St. Patrick's Day Viral Campaigns - There is an opportunity for brands to capitalize on holidays and create viral campaigns that incorporate user-generated content.
2. Customizable User-generated Content - There is an opportunity for brands to offer users the ability to customize their own content and share it on social media for increased engagement.
3. Personalized Text-to-speech - There is an opportunity for brands to utilize personalized text-to-speech technology to create engaging and interactive campaigns.
Industry Implications
1. Personal Care - There is an opportunity for personal care brands to create more interactive and engaging campaigns that feature user-generated content and customization options.
2. Entertainment - There is an opportunity for entertainment brands to create interactive campaigns that feature personalized content and encourage user engagement.
3. Technology - There is an opportunity for technology companies to develop personalized text-to-speech technology and offer it to other industries for use in marketing campaigns.
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