Secret 7" Invites over 700 Creatives to Design Unique Record Sleeves
Kalin Ned — May 8, 2018 — Art & Design
Artist Anish Kapoor, set designer Es Devlin and illustrator Jean Jullien are just some of the names that Dezeen reported to be a part of this years' vinyl art charity exhibition. Secret 7" is a project that is in its sixth year of running and one which invites artists from around the world to create their own graphic renditions of musical tracks. The catch is, however, that each piece of one-of-a-kind vinyl art is kept anonymous.
Every year, the organizers of Secret 7" choose seven iconic tokens of music mastery and produce 100 copies of each track on seven-inch vinyl. These records are distributed to the artists and designers who are participating. The identity behind each piece of vinyl art is preserved during the exhibition and once the piece is bought and the proceeds donated to charity, the artist is revealed.
Every year, the organizers of Secret 7" choose seven iconic tokens of music mastery and produce 100 copies of each track on seven-inch vinyl. These records are distributed to the artists and designers who are participating. The identity behind each piece of vinyl art is preserved during the exhibition and once the piece is bought and the proceeds donated to charity, the artist is revealed.
Trend Themes
1. Vinyl Art Charity - Charity events that feature unique pieces of vinyl art created by designers and artists.
2. Graphic Renditions - Graphics that artists and designers create that represent popular tracks in the music industry.
3. Anonymous Vinyl Art - Customized vinyl arts for iconic music tracks where the artist is kept anonymous until sold for charity.
Industry Implications
1. Music - Innovation opportunities for rights owners to collaborate with artists and designers to create unique vinyl art that represent their work.
2. Charity - Opportunities for organizers to collaborate with reputable charities to raise funds through unique methods.
3. Art and Design - Opportunities for designers and artists to showcase their skills in creating unique designs by taking part in a good cause.
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