Kaufmann Mercantile's Vintage Sewing Kit Boasts Construction Essentials
Jana Pijak — January 20, 2016 — Art & Design
References: kaufmann-mercantile
Kaufmann Mercantile's vintage sewing kit boasts an array of handy clothing construction tools and will appeal to lovers of nostalgia. The kit is equipped with clothing sewing essentials like a pair of wide bowed scissors, a tape measure, a seam ripper and a needle threaders. It also include a sewer's thimble and tailor's chalk that helps designers craft precise garment patterns.
While modern sewing machines and accessories boast utilitarian branding with little or no personality, this vintage sewing kit borrows from nostalgia and is rustic in its overall look and feel. The kit is packaged in a paper box and boasts containers that are adorned with retro illustrations and an elegant typeface.
In addition to its functional properties, this product is also a thoughtful gift that is evocative of today's DIY maker culture.
While modern sewing machines and accessories boast utilitarian branding with little or no personality, this vintage sewing kit borrows from nostalgia and is rustic in its overall look and feel. The kit is packaged in a paper box and boasts containers that are adorned with retro illustrations and an elegant typeface.
In addition to its functional properties, this product is also a thoughtful gift that is evocative of today's DIY maker culture.
Trend Themes
1. Vintage Sewing Kits - Disruptive innovation opportunity: Develop modern sewing kits with a vintage aesthetic to appeal to the growing popularity of nostalgia and DIY maker culture.
2. Utilitarian Branding - Disruptive innovation opportunity: Create sewing machine and accessories brands that emphasize unique and personalized design elements to stand out from the competition.
3. DIY Maker Culture - Disruptive innovation opportunity: Introduce innovative sewing tools and kits that cater to the needs and preferences of DIY enthusiasts, providing them with enhanced functionality and convenience.
Industry Implications
1. Sewing and Crafts - Disruptive innovation opportunity: Develop and market artisanal sewing kits to tap into the growing demand for unique and high-quality craft materials and tools.
2. Gifts and Souvenirs - Disruptive innovation opportunity: Create and promote vintage-inspired sewing kits as thoughtful and nostalgic gifts that align with the current DIY maker culture trend.
3. Home Decor and Furnishings - Disruptive innovation opportunity: Combine functional sewing accessories with decorative elements to provide DIY-savvy consumers with products that enhance both their crafting experience and home aesthetics.
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