The Vintage French 77 Collection by Puma
Juan Carlos Bonilla — April 24, 2007 — Lifestyle
References: puma & trendencias
Inspiration always seems to come from retro memories of last few decades. In this case, Puma has taken the memorable 1970's to create a vintage collection with ultra-elegant pieces that are the perfect contrast between the sports clothes and the daily use wear.
Guillermo Vilas, Udo Kier and Giacomo Agostini have been created as the new icons of the season in this collection. The style of Vilas in the '77 when he was the star in Roland Garros was the inspiration for the collection where the white, fuchsia and green are the central colors.
The advertising photos were taken in Montecarlo with a goal to re-invoke the lifestyle of the 1970's in each photo, but reinvented those memories in the present time. The three ambassadors of the firm have been portrayed enjoying the yachts, cruisers and the Monte Carlo streets accompanied by beauties Theodora Richards, Lizzie Jagger and Lydia Hearst.
Guillermo Vilas, Udo Kier and Giacomo Agostini have been created as the new icons of the season in this collection. The style of Vilas in the '77 when he was the star in Roland Garros was the inspiration for the collection where the white, fuchsia and green are the central colors.
The advertising photos were taken in Montecarlo with a goal to re-invoke the lifestyle of the 1970's in each photo, but reinvented those memories in the present time. The three ambassadors of the firm have been portrayed enjoying the yachts, cruisers and the Monte Carlo streets accompanied by beauties Theodora Richards, Lizzie Jagger and Lydia Hearst.
Trend Themes
1. Retro Fashion - Opportunity to create vintage-inspired fashion collections that blend nostalgia with modern style.
2. Athleisure - Demand for sports-inspired clothing that can be worn for both athletic activities and daily wear.
3. Nostalgia Marketing - Using iconic figures and cultural references from the past to evoke feelings of nostalgia and attract consumers.
Industry Implications
1. Fashion - Fashion brands can tap into the retro trend by designing and marketing vintage-inspired collections.
2. Sports Apparel - Sportswear brands can capitalize on the athleisure trend by creating functional and stylish clothing for everyday wear.
3. Advertising and Marketing - Opportunities in creating nostalgic marketing campaigns that tap into consumers' love for the past.
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