SSENSE's KAR / L’ART DE L’AUTOMOBILE Range is Ferrari-Inspired
Ellen Smith — November 21, 2017 — Autos
References: lartdelautomobileshop & hypebae
The online retailer SSENSE has partnered with KAR / L’ART DE L’AUTOMOBILE to offer consumers a speedy clothing collection inspired by the all-white vintage Ferrari.
The collection is comprised of T-Shirts featuring the luxury vehicle and a print that reads "ESSENSE." The shirt features clear vintage motifs, but still maintains a contemporary feel, as it was re-interpenetrated through a more modern lens. The black T-Shirt is perfect for car enthusiasts, as well as lovers of vintage collectibles.
In addition to the apparel, the collaboration is also retailing the all-white retro sports car modeled in the promotional editorial. This unconventional but stylish collaboration would appeal to both lovers of luxury vehicles or lovers of vintage fashion.
Image Credit: SSENSE
The collection is comprised of T-Shirts featuring the luxury vehicle and a print that reads "ESSENSE." The shirt features clear vintage motifs, but still maintains a contemporary feel, as it was re-interpenetrated through a more modern lens. The black T-Shirt is perfect for car enthusiasts, as well as lovers of vintage collectibles.
In addition to the apparel, the collaboration is also retailing the all-white retro sports car modeled in the promotional editorial. This unconventional but stylish collaboration would appeal to both lovers of luxury vehicles or lovers of vintage fashion.
Image Credit: SSENSE
Trend Themes
1. Retro Car Fashion - Opportunity for fashion brands to collaborate with car enthusiasts and create vintage-inspired clothing collections.
2. Luxury Vehicle Merchandise - Potential for luxury car manufacturers to partner with retailers to offer branded merchandise and expand their customer reach beyond automobiles.
3. Cross-industry Collaborations - Opportunity for retailers and automotive brands to collaborate and create unique products that combine fashion and automobiles.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of retro car clothing collaborations to attract car enthusiasts and expand their product lines.
2. Automotive - Car manufacturers can explore partnerships with fashion retailers to enhance brand visibility and reach a wider audience through merchandise collaborations.
3. Retail - Retailers can capitalize on cross-industry collaborations and cater to the interests of both car enthusiasts and fashion lovers with unique products.
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