French Artist David Redon Inserted Modern Musical Icons into Vintage Ads
Rahul Kalvapalle — April 8, 2014 — Marketing
References: adslibitum.tumblr & adweek
French designer David Redon’s artwork incorporates modern American musical pop culture icons into vintage ads from the middle of the 20th century, with amusing results. Redon, an art director at Parisian agency Quai Des Orfevres, cleverly inserted contemporary and recent pop musicians into old-school ads, using his imagination and creativity to put a unique spin on American advertising and pop culture.
The modern pop culture icons featured in the ads include Michael Jackson, Kurt Cobain, Snoop Dog and Pharrell, all creatively and amusingly inserted into various vintage ads. Redon created these pieces by searching for vintage ads and then choosing artists to insert into them. He then retouched and edited the artists’ images and modified the existing ads’ layouts before inserting the musicians’ images into them.
“I like the shift between vintage and modern pop culture, because these days the border between art and commercial is very small, and artists work their images like brands do,” Redon said.
The modern pop culture icons featured in the ads include Michael Jackson, Kurt Cobain, Snoop Dog and Pharrell, all creatively and amusingly inserted into various vintage ads. Redon created these pieces by searching for vintage ads and then choosing artists to insert into them. He then retouched and edited the artists’ images and modified the existing ads’ layouts before inserting the musicians’ images into them.
“I like the shift between vintage and modern pop culture, because these days the border between art and commercial is very small, and artists work their images like brands do,” Redon said.
Trend Themes
1. Icon-infused Art - Artists incorporating modern icons into vintage advertisements create a new form of nostalgic pop culture art.
2. Blending Vintage and Modern - The merging of vintage advertisements with contemporary pop culture icons challenges traditional notions of artistic expression and branding.
3. Reimagining Advertising - By inserting modern musicians into old-school ads, artists are redefining advertising and leveraging nostalgia to captivate audiences.
Industry Implications
1. Art and Design - The art and design industry can embrace and promote the trend of incorporating modern icons into vintage advertisements, creating a demand for this unique form of artistic expression.
2. Advertising and Marketing - The advertising and marketing industry can explore innovative ways to merge vintage ads with contemporary popular culture icons to captivate audiences and create memorable brand experiences.
3. Pop Culture and Entertainment - The pop culture and entertainment industry can leverage the nostalgia and creativity of blending vintage advertisements with modern icons to engage fans and create new revenue streams.
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