Vinderalls Remind Drinkers that Classy Wine Isn’t Just for City F
Nikki Taylor — December 14, 2012 — Lifestyle
Vinderalls are cotton overalls that make your bottled wine appear like a hardworking rural patron of the earth. With all the fancy glass and shimmering crystal decanters out there for wine, the fact that the sparkling alcohol originally came from a vineyard rather than the Mecca of savory beverages may be disregarded.
Looking at the highly decorative bottles may also make some people feel like they are not classy enough to sip on a glass of wine. The Vinderalls are made to knock the alcohol off its high horse. Just as the aristocracy can swirl around a tall glass of red wine, so can the average Joe who finds himself hauling bricks.
The cute overall bottle covering also includes a little pocket where a slip of paper may be inserted for a gift.
Looking at the highly decorative bottles may also make some people feel like they are not classy enough to sip on a glass of wine. The Vinderalls are made to knock the alcohol off its high horse. Just as the aristocracy can swirl around a tall glass of red wine, so can the average Joe who finds himself hauling bricks.
The cute overall bottle covering also includes a little pocket where a slip of paper may be inserted for a gift.
Trend Themes
1. Rural-themed Wine Accessories - This trend presents an opportunity for companies to create more rural-themed wine accessories, such as Vinderalls, that appeal to a wider demographic.
2. Rebranding Unfashionable Products - Vinderalls provides an example of how companies can rebrand unfashionable products in a way that attracts more customers.
3. Simpler Wine Packaging - Consumers may be drawn to simpler wine packaging, such as Vinderalls, that are less pretentious and more approachable.
Industry Implications
1. Wine Accessories - Companies in the wine accessories industry can capitalize on the rural-themed wine trend by creating similar products to Vinderalls.
2. Packaging - The wine packaging industry can experiment with simpler and more approachable designs inspired by Vinderalls.
3. Gift Giving - The gift giving industry can incorporate Vinderalls-inspired packaging designs for wine bottles to add a fun and quirky touch to their offerings.
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