This Viking Fertilizer Campaign Boasts Ripe Results
Amelia Roblin — July 6, 2011 — Marketing
References: mccannworldgroup & adsoftheworld
Many seem to suffer the total absence of a green thumb, and the bold statement that this Viking Fertilizer campaign makes should surely be enough to win over agriculturally challenged.
Exaggeration is the main tool that McCann Worldgroup advertising of Bangkok, Thailand, has employed to attract consumers' attention, and it has almost always proven to be a successful method. Of course, the right amount of magnification achieves a visual humor that few customers would consider to be the actual truth, all the while communicating the undeniable strength of the product.
This gardener's mix promises "faster fruiting," and the prints show this by featuring a pair of seedlings for a coconut tree and a mango tree. The realistic animations of the Viking Fertilizer campaign picture tremendous yield, given that the young plants are much smaller than their fruits.
Exaggeration is the main tool that McCann Worldgroup advertising of Bangkok, Thailand, has employed to attract consumers' attention, and it has almost always proven to be a successful method. Of course, the right amount of magnification achieves a visual humor that few customers would consider to be the actual truth, all the while communicating the undeniable strength of the product.
This gardener's mix promises "faster fruiting," and the prints show this by featuring a pair of seedlings for a coconut tree and a mango tree. The realistic animations of the Viking Fertilizer campaign picture tremendous yield, given that the young plants are much smaller than their fruits.
Trend Themes
1. Exaggerated Marketing - Opportunity for brands to use exaggeration and humor to capture consumer attention and communicate product strength.
2. Visual Storytelling - Utilizing realistic animations and visuals to showcase product benefits and create consumer engagement.
3. Natural Agriculture - Growing interest in organic, sustainable farming practices and products.
Industry Implications
1. Advertising - Opportunity for advertising agencies to employ creative exaggeration techniques to create memorable campaigns.
2. Agriculture - Opportunity for fertilizer and gardening companies to showcase the benefits of their products through visual storytelling and emphasize natural, sustainable agriculture.
3. Food & Beverage - Growing demand for natural, organic food products leads to opportunities for agricultural companies to highlight their organic farming practices with exaggerated marketing campaigns.
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