The Watermelon Vieve Protein Water Contains 20 Grams of Protein
Michael Hemsworth — November 25, 2018 — Lifestyle
References: talkingretail
High-protein diets are continuing to see a drastic uptick in popularity, which is being supported by products like the new watermelon Vieve Protein Water drink. Containing no sugar or fat, the drink contains 20 grams of protein, has no dairy and is just 85 calories per bottle to make it perfect for consumers on restrictive diets. The drink comes as a response to the growing number of protein supplements that are infiltrating the market to offer consumers a way to stave off hunger.
Brand Creator, Rafael Rozenson, explained the new watermelon Vieve Protein Water when he said, "Our consumers are always at the forefront of our mind, so when it came to developing a new flavor, we actually turned around and asked them which Vieve flavor they’d like to see next. Out of all survey responses, Watermelon was by far and away the preferred flavor to launch.”
Brand Creator, Rafael Rozenson, explained the new watermelon Vieve Protein Water when he said, "Our consumers are always at the forefront of our mind, so when it came to developing a new flavor, we actually turned around and asked them which Vieve flavor they’d like to see next. Out of all survey responses, Watermelon was by far and away the preferred flavor to launch.”
Trend Themes
1. High-protein Beverages - As high-protein diets gain in popularity, the market for low-sugar/high-protein beverages like Vieve Protein Water is poised for growth.
2. Responsive Product Development - By surveying their customers and developing a new product flavor based on the feedback, Vieve Protein Water sets an example for businesses looking to better understand and cater to their customers' needs.
3. Health-conscious Convenience - Vieve Protein Water's low-calorie, sugar-free, dairy-free formula delivers a convenient and healthy alternative for busy consumers looking to fuel their active lifestyles.
Industry Implications
1. Sports Nutrition - Vieve Protein Water's high-protein, low-sugar formula makes it a welcome addition to the sports nutrition market, providing a convenient on-the-go solution for athletes and fitness enthusiasts alike.
2. Beverage Manufacturing - The success of Vieve Protein Water demonstrates a growing demand for low-sugar, high-protein beverages, offering beverage manufacturers an opportunity to innovate and capture market share in this emerging segment.
3. Market Research - The use of customer surveys to inform product development decisions demonstrates the importance of market research in identifying customer needs and preferences, providing an opportunity for businesses specializing in this area to offer valuable insights to other industries.
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