'UpTime' Helps People Watch YouTube Videos with Friends
Laura McQuarrie — March 15, 2017 — Tech
References: itunes.apple & wersm
'UpTime' is the name of an app that makes it easier for people to view YouTube videos with friends and share their reactions via chat at the same time.
While there are "share" buttons that make it possible for social media users to send content to friends from one platform to another, this app is expressly dedicated to getting groups of friends together for video-viewing.
As well as being able to curate one's favorite videos on YouTube, the UpTime app also makes recommendations daily based on content from friends and influencers that are followed. The app brings a new dimension to viewing videos on social media, making the experience more intimate and less like watching a video alongside the rest of the Internet.
While there are "share" buttons that make it possible for social media users to send content to friends from one platform to another, this app is expressly dedicated to getting groups of friends together for video-viewing.
As well as being able to curate one's favorite videos on YouTube, the UpTime app also makes recommendations daily based on content from friends and influencers that are followed. The app brings a new dimension to viewing videos on social media, making the experience more intimate and less like watching a video alongside the rest of the Internet.
Trend Themes
1. Shared Video-viewing - Disruptive innovation opportunity: Create a platform that allows people to watch videos together in real-time, enhancing the social interaction and shared experience.
2. Group Content Sharing - Disruptive innovation opportunity: Develop an app that allows groups of friends to easily share and discuss content across different social media platforms.
3. Personalized Recommendations - Disruptive innovation opportunity: Build an algorithm that provides tailored video recommendations based on the content preferences of friends and influencers.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Create a social media platform that integrates seamless video-viewing and chat functionalities for enhanced user engagement.
2. Content Curation - Disruptive innovation opportunity: Develop a content curation tool that allows users to curate and share their favorite videos from different platforms in one place.
3. Influencer Marketing - Disruptive innovation opportunity: Build a platform that connects influencers with brands, leveraging their recommendations and content to drive engagement and sales.
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