Ubisoft's Video Game Promotion Digs into Your Social Sharing Habits
Laura McQuarrie — September 30, 2014 — Tech
References: huffingtonpost & refinery29
For a Watch Dogs video game promotion, Ubisoft set up the Digital Shadow campaign, showing the kinds of dirty secrets that can be pulled using only what's shared on your public Facebook profile. It's often said that you should be wary of the kind of information you share online, and this web app definitely shows why.
Using the Digital Shadow online app, the you must provide access to your public social media profile in order to proceed. Once the app scans through the data, it pulls up results to show that "We Know Who You Are," and "We Know Who You Care About." The experience also makes an attempt to guess your password and come up with a personal profile to totally figure you out.
Using the Digital Shadow online app, the you must provide access to your public social media profile in order to proceed. Once the app scans through the data, it pulls up results to show that "We Know Who You Are," and "We Know Who You Care About." The experience also makes an attempt to guess your password and come up with a personal profile to totally figure you out.
Trend Themes
1. Personalized Profiling - Creating tailored profiles of users for personalized experiences and marketing messages.
2. Social Media Analysis - Leveraging social media data to build insights into users' behavior and preferences.
3. Gamified Promotions - Using interactive gaming elements to engage audiences and promote products or services.
Industry Implications
1. Marketing and Advertising - Using personalized profiling and social media analyses to create more effective and targeted campaigns.
2. Data Analytics - Developing tools and technologies to extract insights from social media data for businesses and organizations.
3. Gaming and Entertainment - Providing gamification opportunities for promotions, advertising, and interactive user experiences.
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