The FIFA World Cup Uses Tech to Better Fan and Game Experience
References: football-technology.fifa
A Video Assistant Referee (VAR) is the latest digital enhancement to live games. Used in the 2018 FIFA World Cup, VAR is able to ensure that the right calls are made which ultimately contributes to the fairness of the match and the satisfaction of fans.
When a potential incident occurs -- from difficult penalty decisions to mistaken identities, the referee can send a notification to the Video Assistant Referee or vice versa. The information is reviewed and then opinions are shared. Of course, the referee has the option to watch a video of the potential offense on the field. Afterward, the appropriate action is made.
The Video Assistant Referee proves to be a compact solution to the misuse of direct red cards, as well as potential goal infringement.
When a potential incident occurs -- from difficult penalty decisions to mistaken identities, the referee can send a notification to the Video Assistant Referee or vice versa. The information is reviewed and then opinions are shared. Of course, the referee has the option to watch a video of the potential offense on the field. Afterward, the appropriate action is made.
The Video Assistant Referee proves to be a compact solution to the misuse of direct red cards, as well as potential goal infringement.
Trend Themes
1. Video Assistant Referees - The use of VAR technology in live games enhances fairness and fan satisfaction by ensuring correct calls are made.
2. Digital Game Enhancements - VAR technology represents a disruptive innovation opportunity to improve the fan and game experience by reducing errors and increasing accuracy.
3. Advancements in Sports Technology - The incorporation of VAR showcases the continuous evolution of sports technology, offering new ways to enhance the game and engage fans.
Industry Implications
1. Sports Technology - VAR technology presents a disruptive innovation opportunity within the sports technology industry, with potential for further advancements in this field.
2. Sports Broadcasting - The use of VAR in live games revolutionizes the sports broadcasting industry by adding a new layer of analysis and increasing viewer engagement.
3. Sports Events and Entertainment - Incorporating VAR in sports events enhances the entertainment value and overall experience for attendees, creating new business opportunities in the sports events industry.
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