Virool's Video Ad Tracking Software Monitors Reactions
Alyson Wyers — April 6, 2015 — Tech
References: virool & springwise
This video ad tracking platform uses facial recognition technology to monitor the emotions of viewers in real-time. Virool eIQ would be an exceptionally useful tool for analytical advertisers who know people's purchasing habits are emotional more often than not. The first of its kind, the Virool video ad tracking system enables you to measure the success of videos with tangible data.
The Virool eIQ platform hosts the enhanced videos. If a person comes across an eIQ ad online, a pop up asks him or her for permission to turn on the computer camera, which will monitor their reaction using RealEyes emotional response technology. If permission is denied, a regular advertisement will play. The eIQ cloud-based recognition engine identifies emotions instantly and can also track eye movement and heart rate.
The Virool eIQ platform hosts the enhanced videos. If a person comes across an eIQ ad online, a pop up asks him or her for permission to turn on the computer camera, which will monitor their reaction using RealEyes emotional response technology. If permission is denied, a regular advertisement will play. The eIQ cloud-based recognition engine identifies emotions instantly and can also track eye movement and heart rate.
Trend Themes
1. Facial Recognition Technology - Opportunity to apply facial recognition technology to various industries for real-time monitoring of emotions and reactions.
2. Emotional Analytics - Opportunity to use emotional analytics to gain insights into consumer behavior and create more personalized advertising campaigns.
3. Real-time Data Tracking - Opportunity to leverage real-time data tracking to optimize advertising strategies and improve audience engagement.
Industry Implications
1. Advertising - Disruptive innovation opportunity in the advertising industry to create more targeted and effective ad campaigns based on real-time emotions and reactions.
2. Market Research - Disruptive innovation opportunity in the market research industry to gather more accurate and detailed consumer insights through real-time emotion tracking.
3. Entertainment - Disruptive innovation opportunity in the entertainment industry to personalize content delivery based on real-time emotional responses of viewers.
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