Victoria's Secret Launches ‘Pink Body' Line of V
Marissa Brassfield — February 23, 2009 — Eco
References: www2.victoriassecret & treehugger
Retail giant Victoria’s Secret has entered the eco-friendly foray of organic and green cosmetics with its ‘Pink Body’ line of 100% vegan skin and body care products. The line contains everything from shaving cream and lotion to body wash, shampoo, body scrubs, and lip creams—all are organic, and many feature ingredients primarily sourced from the United States.
Items from the Victoria’s Secret ‘Pink Body’ line are all packaged in post consumer recycled materials—a considerate move, especially since Victoria’s Secret has been blasted in the past for their eco-unfriendliness.
Items from the Victoria’s Secret ‘Pink Body’ line are all packaged in post consumer recycled materials—a considerate move, especially since Victoria’s Secret has been blasted in the past for their eco-unfriendliness.
Trend Themes
1. Organic Cosmetics - The trend of organic cosmetics continues to rise as more consumers seek eco-friendly and sustainable products, creating opportunities for companies to innovate in sourcing and formulation.
2. Green Packaging - The trend of using recycled materials for packaging continues to grow as consumers become more aware of the environmental impact of packaging waste, creating opportunities for companies to rethink their packaging design and materials.
3. Vegan Beauty - The trend of vegan beauty products is gaining momentum as consumers look for cruelty-free alternatives and companies incorporate plant-based ingredients and formulations, creating opportunities for new players in the market and established companies to expand their offerings.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of organic and green cosmetics by offering eco-friendly and sustainable products that appeal to environmentally conscious consumers.
2. Packaging - The packaging industry can innovate by creating new packaging materials and designs that are eco-friendly, sustainable, and promote the brand's values of environmental stewardship.
3. Retail - Retailers can enhance their sustainability strategy by offering products that align with environmentally conscious consumer preferences and seeking out new eco-friendly products to add to their shelves.
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