London Coffee Roasters Takes on a Victorian Era Branding Identity
Farida Helmy — April 2, 2014 — Marketing
References: confederationstudio & thedieline
Adding heritage and some vintage flair to coffee, the new Victorian era branding identity created for London Coffee Roasters is beautifully done and artfully crafted to watch the coffee beans on the inside.
Created by the UK-based creative studio Confederation Studio, the Victorian era branding identity for London Coffee Roasters uses colorfully illustrated characters on simple blank white backgrounds to enhance the charm of the vintage-inspired characters and to give the packaging both a contemporary and retro feel at the same time.
Passionate about coffee, the design studio jumped at the chance to be part of the branding solution for this British brand -- as any avid coffee drinkers would.
Channeling a sense of classic London, the characters used personify the type of coffee enclosed in the packaging.
Created by the UK-based creative studio Confederation Studio, the Victorian era branding identity for London Coffee Roasters uses colorfully illustrated characters on simple blank white backgrounds to enhance the charm of the vintage-inspired characters and to give the packaging both a contemporary and retro feel at the same time.
Passionate about coffee, the design studio jumped at the chance to be part of the branding solution for this British brand -- as any avid coffee drinkers would.
Channeling a sense of classic London, the characters used personify the type of coffee enclosed in the packaging.
Trend Themes
1. Heritage Branding - There is a trend towards creating branding identities that highlight a company's heritage and history.
2. Vintage-inspired Packaging - Companies are creating packaging that has a retro feel while still leveraging modern design aesthetics.
3. Illustrated Characters - Illustrated characters are an increasingly popular way to add personality and charm to branding materials.
Industry Implications
1. Coffee - Branding and packaging innovations could disrupt the coffee industry by highlighting unique brewing methods and highlighting the origin of beans.
2. Food and Beverage - Heritage branding and illustrated characters could be a disruptive innovation in the food and beverage industry by increasing brand loyalty and recognition.
3. Design & Marketing - The rise in popularity of vintage-inspired branding presents opportunities for companies in the design and marketing industries to offer services that incorporate vintage aesthetics into modern marketing strategies.
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