The Victoria, Victoria Beckham 2013 Collection is Youthful
Katie Pagnotta — February 1, 2013 — Fashion
References: shopbop & cocosteaparty
The Victoria, Victoria Beckham 2013 collection is purple-hued and full of adorable party dresses.
This is Victoria Beckham's sister brand with a lower price point and was created with a more youthful consumer in mind. The fabulous fashions are delicate, flirty and packed with subtle details. The 2013 collection was littered with soft prints and tons of floral patterns. Must-purchases from the standout dresses include a flouncy above the knee cocktail dress with a whimsical floral print, a loose-fit textured lavender tunic dress and the vivacious overlapping white floral short dresses. The collection is darling and Mrs. Beckham has once again proven she is more than just a pretty face.
The Victoria, Victoria Beckham 2013 collection is made up of pretty, petite and poised looks for fashionable young women.
This is Victoria Beckham's sister brand with a lower price point and was created with a more youthful consumer in mind. The fabulous fashions are delicate, flirty and packed with subtle details. The 2013 collection was littered with soft prints and tons of floral patterns. Must-purchases from the standout dresses include a flouncy above the knee cocktail dress with a whimsical floral print, a loose-fit textured lavender tunic dress and the vivacious overlapping white floral short dresses. The collection is darling and Mrs. Beckham has once again proven she is more than just a pretty face.
The Victoria, Victoria Beckham 2013 collection is made up of pretty, petite and poised looks for fashionable young women.
Trend Themes
1. Youthful Floral Fashion - Disruptive innovation opportunity: Creating affordable and trendy floral fashion options for young consumers.
2. Delicate Party Dresses - Disruptive innovation opportunity: Designing party dresses with subtle details and soft prints.
3. Lower Price Point Brands - Disruptive innovation opportunity: Developing sister brands with lower price points to target a more youthful consumer base.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating floral patterns and soft prints into fashion collections.
2. Retail - Disruptive innovation opportunity: Introducing lower price point brands to appeal to a wider consumer demographic.
3. Textile - Disruptive innovation opportunity: Creating innovative textile techniques to produce delicate and flirty party dresses.
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