Vicky by Bettina Genten Captures a Girl Who is Lost and Confused
Sarah Robson — July 23, 2012 — Naughty
References: bettinagenten & bentrovatoblog
Vicky by Bettina Genten tells a captivating story of a girl with some attitude who appears lost and confused. The stylist Lisa Lapauw has dressed the model in colorful tube tops and leather and jean jackets from Levi's, Flippa K, Wildfox and more.
This editorial mixes colors with a rocker theme, and the tips of the model's hair are dyed pink, revealing the model's edgy personality. The photographer captures the model in a vulnerable state, but she is "ready to attack if necessary."
The model's makeup by Adélaïde Vonêche is kept very natural with a peachy lipstick. Bettina Genten is a young Brussels, Belgium-based fashion photographer, and she is known for her previous editorial 'The Outskirts.'
This editorial mixes colors with a rocker theme, and the tips of the model's hair are dyed pink, revealing the model's edgy personality. The photographer captures the model in a vulnerable state, but she is "ready to attack if necessary."
The model's makeup by Adélaïde Vonêche is kept very natural with a peachy lipstick. Bettina Genten is a young Brussels, Belgium-based fashion photographer, and she is known for her previous editorial 'The Outskirts.'
Trend Themes
1. Colorful-punk Fashion - Disruptive innovation opportunity: Explore sustainable and inclusive punk fashion brands that embrace bold colors and incorporate ethical materials.
2. Edgy Beauty Looks - Disruptive innovation opportunity: Develop vegan and cruelty-free beauty products for creating unconventional and edgy makeup looks.
3. Storytelling Editorials - Disruptive innovation opportunity: Utilize virtual reality (VR) technology to create immersive and interactive editorial experiences that engage readers in the narrative.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce a subscription-based clothing rental service specializing in punk-inspired outfits.
2. Beauty - Disruptive innovation opportunity: Create a line of gender-neutral and environmentally friendly hair dyes that offer a wide range of vibrant colors.
3. Media and Publishing - Disruptive innovation opportunity: Develop an augmented reality (AR) magazine app that brings fashion editorials to life through interactive elements and behind-the-scenes content.
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