Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
Jana Pijak — March 15, 2016 — Social Media
References: mashable
Mashable's newly released Viber stickers are both expressive and fun, featuring phrases like '#BlessUp,' 'Can't Even,' and 'OMG' among others. The set helps mobile users personalize sms messages with cheeky stamps that are inspired by Millennial slang terms. Targeting young audiences, the stickers are vibrant and relatable, making a casual message more memorable in seconds.
In addition to being purely entertaining, these Viber Stickers by Mashable will also be promoted at the 23rd annual South by Southwest Interactive Conference in Austin, Texas. Using the stickers, conference visitors are able to snap pictures and caption with an appropriate hashtag in order to enter a contest.
Contest winners will take home a South by Southwest and Mashable prize pack that is filled with a number of tech-themed goodies.
In addition to being purely entertaining, these Viber Stickers by Mashable will also be promoted at the 23rd annual South by Southwest Interactive Conference in Austin, Texas. Using the stickers, conference visitors are able to snap pictures and caption with an appropriate hashtag in order to enter a contest.
Contest winners will take home a South by Southwest and Mashable prize pack that is filled with a number of tech-themed goodies.
Trend Themes
1. Expressive Messaging Stickers - There is an opportunity for businesses to create their own expressive messaging stickers that resonate with Millennial audiences.
2. Interactive Social Media Promotions - There is an opportunity for businesses to promote their brand and engage with their audience through social media contests using hashtags and stickers.
3. Personalized Mobile Communication - There is an opportunity for businesses to offer personalized communication through mobile messaging with fun and relatable stickers.
Industry Implications
1. Social Media - There is an opportunity for social media platforms to add more expressive messaging features to engage and retain users, as well as monetize through sponsored stickers.
2. Marketing and Advertising - There is an opportunity for marketers to leverage interactive social media promotions to increase brand visibility, engagement, and customer loyalty.
3. Mobile Technology - There is an opportunity for mobile technology companies to enhance personalized communication with messaging stickers and create new revenue streams through sticker marketplaces.
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