These Vesa Sammalisto 'Identity Illustrations' are Creatively Unique
Emily Evans — June 1, 2011 — Art & Design
References: vesa-s & behance.net
When thinking about a city drawing, you may think of skylines or detailed architectural sketches, but not necessarily anything like these Vesa Sammalisto 'Identity Illustrations.' Not only are these illustrations cartoon-like, but they are about the farthest thing from typical.
Vesa Sammalisto is the designer and illustrator behind these city drawings of Hyvinkaa, Finland, which is an area close to the more well-known Helsinki. Sammalisto was selected to create these illustrations in order to help the small town of Hyvinkaa establish a name for itself.
These Vesa Sammalisto 'Identity Illustrations' are attempting to help this town update its image, and are quite effective in their ability to showcase business areas, parks, public areas and modes of transportation.
Vesa Sammalisto is the designer and illustrator behind these city drawings of Hyvinkaa, Finland, which is an area close to the more well-known Helsinki. Sammalisto was selected to create these illustrations in order to help the small town of Hyvinkaa establish a name for itself.
These Vesa Sammalisto 'Identity Illustrations' are attempting to help this town update its image, and are quite effective in their ability to showcase business areas, parks, public areas and modes of transportation.
Trend Themes
1. Cartoon Cityscapes - Incorporating a cartoonish look in city illustrations can attract younger audiences and bring a new level of creativity to city branding and marketing.
2. Illustration Branding - Employing illustrated town maps and landmarks in branding strategies can provide a unique, memorable experience for customers that are becoming increasingly desensitized to traditional branding strategies.
3. Localization Through Art - Using art to highlight town landmarks and characteristics can showcase a town's uniqueness, attracting an audience who values the localization of products and experiences.
Industry Implications
1. Tourism - Integrating unique, artistic representations of a town's landmarks and businesses can attract tourists seeking new and authentic experiences.
2. Marketing and Advertising - Incorporating illustrated town maps and landmarks in branding strategies can help a business stand out in a crowded advertising field and provide a memorable experience for customers.
3. Graphic Design - Expanding the use of illustration in town branding and cityscapes, creating more opportunities for graphic designers to showcase their skills in a unique way.
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