The Versace H&M Collaboration Brings High Fashion to Low Prices
Corinne Guirgis — June 21, 2011 — Pop Culture
The latest designer collaboration for H&M may seem like an unlikely one, but Donatella Versace has just announced that the Versace H&M Collection will be one that embodies the key moments in Versace history that have defined the label since 1978.
Versace is following in the footsteps of other high fashion designers like Karl Lagerfeld, Roberto Cavalli, Jimmy Choo and Lanvin, who have all collaborated with the fast fashion store. The collection will feature apparel for men and women as well as houseware; you can expect all of this in selected stores November 19th.
The collection will feature iconic styles from the design house's past and present with a mix of leather, prints and color and even the coveted studded leather dress Donatella is rocking yesterday on the Milan runway!
Versace is following in the footsteps of other high fashion designers like Karl Lagerfeld, Roberto Cavalli, Jimmy Choo and Lanvin, who have all collaborated with the fast fashion store. The collection will feature apparel for men and women as well as houseware; you can expect all of this in selected stores November 19th.
The collection will feature iconic styles from the design house's past and present with a mix of leather, prints and color and even the coveted studded leather dress Donatella is rocking yesterday on the Milan runway!
Trend Themes
1. Designer Collaborations - The trend of high fashion designers collaborating with fast fashion retailers presents an opportunity for disruptive innovation in the fashion industry.
2. Affordable Luxury - The introduction of affordable couture collections by fashion designers offers opportunities for disruptive innovation in the luxury fashion market.
3. Retro Fashion Revival - The inclusion of iconic styles from the past in designer collaborations creates an opportunity for disruptive innovation in the vintage fashion industry.
Industry Implications
1. Fashion Retail - The collaboration between high fashion designers and fast fashion retailers represents a disruptive innovation opportunity in the fashion retail industry.
2. Luxury Fashion - The introduction of affordable couture collections by fashion designers presents a disruptive innovation opportunity in the luxury fashion industry.
3. Vintage Fashion - The inclusion of iconic styles from the past in designer collaborations creates a disruptive innovation opportunity in the vintage fashion industry.
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