The Versace for H&M Men's Collection Campaign is Bold and Bright
Souzan Michael — October 20, 2011 — Pop Culture
Guys, listen up; if you're into an "all neon everything" approach to dressing, or if the thought of wearing head to toe graphic prints gets you all hot and bothered, then you're going to love the Versace for H&M men's collection. If those things don't exactly sound like your style, then you may proceed to roll your eyes as you read the rest of this post.
Fashion designer, icon and legendary blonde bombshell Donatella Versace has created a stunning collection for the fast fashion retail chain, and like H&M's previous collaborations with the likes of Karl Lagerfeld, Lanvin and Jimmy Choo, it's sure to fly off the shelves.
The Versace for H&M men's collection is similar to the women's collection which, according to The Gloss, is "pretty typical Versace: everything is tight, bright, studded, and ’80s."
Not that I'm complaining. Those are all great things.
Fashion designer, icon and legendary blonde bombshell Donatella Versace has created a stunning collection for the fast fashion retail chain, and like H&M's previous collaborations with the likes of Karl Lagerfeld, Lanvin and Jimmy Choo, it's sure to fly off the shelves.
The Versace for H&M men's collection is similar to the women's collection which, according to The Gloss, is "pretty typical Versace: everything is tight, bright, studded, and ’80s."
Not that I'm complaining. Those are all great things.
Trend Themes
1. Neon Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials to create neon fashion pieces that reduce environmental impact.
2. Graphic Prints - Disruptive innovation opportunity: Develop digital tools that allow customers to customize and personalize their own unique graphic prints for clothing.
3. Fast Fashion Collaborations - Disruptive innovation opportunity: Partner with niche designers and influencers to create exclusive and limited-edition collections for fast fashion brands.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail experiences to provide virtual try-on options for customers.
2. Sustainable Fashion - Disruptive innovation opportunity: Use 3D printing technology to create customizable neon fashion pieces with recycled and biodegradable materials.
3. Digital Printing - Disruptive innovation opportunity: Develop a digital printing platform that allows for high-quality, on-demand production of graphic print clothing items.
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