The Versace Fall 2012 Campaign is Dark and Grayscaled
Courtney Scharf — May 23, 2012 — Fashion
References: versace & fashionologie
As sexy as the fashion house behind it, the Versace Fall 2012 Campaign is striking and colorless. Needing no extra embellishments, the monochromatic photo set is straightforward and sellable.
Featuring stone-faced models wearing plenty of black leather and tons of attitude, the campaign is era-ambiguous and could easily fool an unknowing audience. The photos even have some purposely off-putting props, including oversized chains and plenty of studs. The incorporation of religious crosses adds a gothic edge to the already moody campaign. Showcasing an equally edgy collection of clothes, the photos are incredibly dark and have an unforgivingly gloomy feel. With lots of fishnets, leather and sharp lines, this is a perfect accompaniment to the notoriously naughty fashion house's line.
Staggeringly eerie, this campaign is an unexpected breath of fresh air amid the popularity of springy and whimsy photo shoots.
Featuring stone-faced models wearing plenty of black leather and tons of attitude, the campaign is era-ambiguous and could easily fool an unknowing audience. The photos even have some purposely off-putting props, including oversized chains and plenty of studs. The incorporation of religious crosses adds a gothic edge to the already moody campaign. Showcasing an equally edgy collection of clothes, the photos are incredibly dark and have an unforgivingly gloomy feel. With lots of fishnets, leather and sharp lines, this is a perfect accompaniment to the notoriously naughty fashion house's line.
Staggeringly eerie, this campaign is an unexpected breath of fresh air amid the popularity of springy and whimsy photo shoots.
Trend Themes
1. Monochromatic Fashion - The use of a single color or black and white in fashion photography can offer a sleek and sophisticated aesthetic.
2. Gothic Edge - Incorporating religious symbols and other dark imagery into fashion campaigns could offer a unique and captivating aesthetic for consumers looking for something different.
3. Era-ambiguous Design - Creating designs that are not tied to a specific era or style can provide a timeless appeal that is marketable to consumers across different generations.
Industry Implications
1. Fashion Photography - Utilizing monochromatic palettes and gothic features in fashion photography could offer a new creative direction for photographers and clients alike.
2. Fashion Design - Designing collections that embrace a darker, edgier aesthetic could appeal to consumers looking for unique and unconventional clothing options.
3. Advertising - Creating campaigns that break away from conventional, brighter approaches can provide a new direction for brands looking to differentiate themselves in the market.
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