Versace's 40th Anniversary Campaign Stars a "Super-Family"
Laura McQuarrie — December 27, 2017 — Fashion
To celebrate its 40th anniversary, legendary fashion label Versace recruited a "super-family" to showcase its Spring/Summer 2018 Tribute Collection. Some of the familiar faces that appear in the campaign include Gisele Bündchen, Naomi Campbell, Gigi Hadid and Noah Luis Brown, who model looks that pay tribute to Gianni Versace.
As much as the fashion campaign is a celebration of the brand's past, it also represents the label's efforts moving forward, including how Versace continues to appeal to new generations. As Donatella Versace herself describes: "This campaign represents the link between past and present."
The campaign features a series of portrait-style shots that lets each icon's true personality shine through, giving viewers the chance to discover see both supermodels and up-and-coming stars in the fashion industry sport Versace garments and accessories.
As much as the fashion campaign is a celebration of the brand's past, it also represents the label's efforts moving forward, including how Versace continues to appeal to new generations. As Donatella Versace herself describes: "This campaign represents the link between past and present."
The campaign features a series of portrait-style shots that lets each icon's true personality shine through, giving viewers the chance to discover see both supermodels and up-and-coming stars in the fashion industry sport Versace garments and accessories.
Trend Themes
1. Super-family Campaigns - Opportunity for brands to collaborate with multiple well-known individuals to create memorable and impactful fashion campaigns.
2. Tribute Collections - Brands can create special collections that pay homage to their history and legacy, appealing to both loyal customers and new generations.
3. Personality-driven Marketing - Opportunity for brands to showcase the personalities of their models and ambassadors, creating an emotional connection with consumers.
Industry Implications
1. Fashion - Fashion brands can leverage collaborations with iconic figures and tribute collections to rejuvenate their brand image.
2. Advertising - Opportunity for ad agencies to develop engaging and impactful campaigns that showcase both established and emerging talents.
3. Photography - Photographers can explore portrait-style shots to capture the individuality and personality of models, creating visually striking fashion campaigns.
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