The ‘Versa-Cheese' Runway Collection is Edible
Elisabete — June 1, 2011 — Art & Design
References: dailymail & fashionera.eu
A group of students from Bath Spa University have stunned the world by taking cheese to a whole new level in their ‘Versa-Cheese’ runway collection.
The ‘Versa-Cheese’ runway collection is made entirely out of cheese and took fashion and textile students at Bath Spa University over 1,000 hours to make. The line involved more than 1 tonne of cheese.
Spokesperson Hannah Jenkins from Pilgrims Choice Cheese claims that the collection itself is said to have been inspired by Lady Gaga’s unusual meat dress that she donned at the VMA’s last year.
That being said, the 'Versa-Cheese' runway collection features everything from cheese ball gowns and dresses to cheese purses and shoes. Who knew that combining melted cheese and couture would create such a fashionable collection?
The ‘Versa-Cheese’ runway collection is made entirely out of cheese and took fashion and textile students at Bath Spa University over 1,000 hours to make. The line involved more than 1 tonne of cheese.
Spokesperson Hannah Jenkins from Pilgrims Choice Cheese claims that the collection itself is said to have been inspired by Lady Gaga’s unusual meat dress that she donned at the VMA’s last year.
That being said, the 'Versa-Cheese' runway collection features everything from cheese ball gowns and dresses to cheese purses and shoes. Who knew that combining melted cheese and couture would create such a fashionable collection?
Trend Themes
1. Food Fashion - There is potential for the intersection of food and fashion to create unique and innovative products.
2. Edible Couture - There is an opportunity to explore the concept of wearables that are both fashionable and edible.
3. Sustainable Cheese - The use of cheese as a material, which is often produced in excess, can be seen as a sustainable and creative way to repurpose and reduce waste.
Industry Implications
1. Fashion - Fashion brands can explore the unique possibilities of using food, such as cheese, to create fashion products in an attempt to create buzz and differentiate from competitors.
2. Food and Beverage - The food and beverage industry can collaborate with fashion brands to create unique and innovative edible products that appeal to consumers looking for novel and exciting experiences.
3. Sustainability - Sustainability-focused companies can explore the potential of repurposing excess cheese and other foods as an alternative material for product development to help reduce waste and environmental impact.
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