The Ad-Free 'Vero' Puts Users in Control of Their Sharing Experience
Laura McQuarrie — February 28, 2018 — Tech
References: itunes.apple & vero.co
'Vero,' meaning "truth," aims to set itself apart as a "revolutionary social network" and it is one that is challenging popular platforms by addressing common user concerns.
The app aims to make the experience of "sharing online more like real life" by offering ways for people to express their love of movies, books and photos in authentic ways. As well, the platform serves as a place for people to make purchases and listen to music without having to leave the app.
Users on Vero have the chance to organize their contacts by close friends, friends and acquaintances, ultimately giving them the power to control the content they share and who sees it. The app features no advertisements, algorithms and doesn't mine data from its users, making it an alluring network for savvy social media users.
The app aims to make the experience of "sharing online more like real life" by offering ways for people to express their love of movies, books and photos in authentic ways. As well, the platform serves as a place for people to make purchases and listen to music without having to leave the app.
Users on Vero have the chance to organize their contacts by close friends, friends and acquaintances, ultimately giving them the power to control the content they share and who sees it. The app features no advertisements, algorithms and doesn't mine data from its users, making it an alluring network for savvy social media users.
Trend Themes
1. Authentic Social Networks - Social media platforms that prioritize authentic self-expression and user control have potential for disruptively innovating the industry.
2. All-in-one Social Network Platforms - Social media platforms that offer features such as in-app purchases and music streaming could disrupt traditional social networking as we know it.
3. Transparent Social Networks - Social networks that do not mine data or use algorithms could be a popular option for users who value privacy and transparency.
Industry Implications
1. Social Media - As social media continues to grow, platforms that prioritize user satisfaction and attract social media savvy users could disrupt the industry.
2. Music Streaming - Platforms that offer music streaming within a social network app have potential to disrupt the music streaming industry as a whole.
3. E-commerce - Social media platforms that offer in-app purchases and e-commerce features have potential to disrupt how users shop and interact with brands online.
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