These Vernel Max Ads Enfold You in Comfortable Clothing
Amelia Roblin — June 5, 2011 — Marketing
References: ddb & adsoftheworld
Who doesn't love that fresh out of the dryer feeling of fabric on his skin? These Vernel Max ads describe this very sensation in a clever and very comical way.
Old aunt Agatha and your coworker Mr. Tarek just couldn't wait to jump into their everyday attire, because it looks like today they used this particular brand of fabric softener. Boasting "unbelievably soft clothes," this campaign literally places its wearers into fleecy folded laundry before it has even been put away in the wardrobe.
The two pictures created in this pair of print ads are a witty fusion of clean clothing with heads popping out of the collars. These Vernel Max ads by DDB advertising are so astutely composed that even the pile of folded garments presented even comes with shoes beneath.
Old aunt Agatha and your coworker Mr. Tarek just couldn't wait to jump into their everyday attire, because it looks like today they used this particular brand of fabric softener. Boasting "unbelievably soft clothes," this campaign literally places its wearers into fleecy folded laundry before it has even been put away in the wardrobe.
The two pictures created in this pair of print ads are a witty fusion of clean clothing with heads popping out of the collars. These Vernel Max ads by DDB advertising are so astutely composed that even the pile of folded garments presented even comes with shoes beneath.
Trend Themes
1. Comfort Advertising - Opportunity to create advertising that appeals to consumers' sense of comfort and coziness, such as incorporating fabric softener's 'fresh out of the dryer' feeling into campaigns.
2. Clothing Personification - Opportunity to personify clothing and create humorous or playful advertising, such as Vernel Max's ads depicting people as folded laundry.
3. Unexpected Combinations - Opportunity to create advertising that combines unexpected elements in a clever way, such as colliding the feelings of clean clothing with people's faces.
Industry Implications
1. Fabric Softener - Creating advertising campaigns for fabric softener brands that appeals to consumers' desire for soft, cozy clothing.
2. Apparel - Opportunity for apparel brands to incorporate the theme of comfort and coziness into their advertising, such as using imagery of freshly laundered clothing.
3. Print Advertising - Opportunity for creative advertising agencies to develop witty and playful print campaigns that grab consumers' attention, such as the Vernel Max ads by DDB.
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