The Vera Wang Spring 2012 Campaign Stars Supermodel Shu Pei
Souzan Michael — January 11, 2012 — Marketing
References: art8amby.wordpress & beautyisdiverse
With all of the Spring 2012 campaigns coming out this month, it can be hard to keep track of them all, but the Vera Wang Spring 2012 campaign is hardly forgettable.
Never one to blend into the crowd, Ms. Wang releases the most feminine and ethereal campaign this season, which is no surprise coming from the world famous wedding gown designer. 21-year-old Chinese model Shu Pei shows off some stunning looks from the spring collection that will surely have future brides drooling.
Modeling a Henriette wedding gown with a bodice made of honeycomb tulle and skirt made by hand-tacked horse hair, Pei is a vision in white.
Never one to blend into the crowd, Ms. Wang releases the most feminine and ethereal campaign this season, which is no surprise coming from the world famous wedding gown designer. 21-year-old Chinese model Shu Pei shows off some stunning looks from the spring collection that will surely have future brides drooling.
Modeling a Henriette wedding gown with a bodice made of honeycomb tulle and skirt made by hand-tacked horse hair, Pei is a vision in white.
Trend Themes
1. Spring 2012 Campaigns - Opportunity for brands to create memorable and unique advertising campaigns for the upcoming spring season.
2. Feminine and Ethereal Fashion - Potential for designers to embrace feminine and ethereal aesthetics in their collections to appeal to consumers seeking romantic and dreamy styles.
3. Modeling by Non-western Models - Chance for fashion brands to showcase diversity and inclusivity by featuring models from non-Western backgrounds in their campaigns.
Industry Implications
1. Fashion - Fashion designers can capitalize on the trend of feminine and ethereal fashion to create unique and desirable clothing and accessories.
2. Advertising - Advertising agencies can tap into the trend of spring 2012 campaigns to develop innovative and captivating advertising strategies for their clients.
3. Diversity and Inclusion - Fashion brands can champion diversity and inclusion by actively selecting and showcasing non-Western models in their campaigns, creating opportunities for greater representation.
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