The Velour 2013 Collection Promotional Video Features José Gonzale
Katie Pagnotta — December 29, 2012 — Fashion
The S/S Velour 2013 collection is being promoted with a captivating music video featuring José González.
The video titled 'The Musician' is a look into an intimate acoustic performance. José González is an up-and-coming Swedish/Argentine singer and songwriter. It is no surprise that Swedish brand Velour scoped him out and enticed him to promote its latest collection. In the short snippet González is wearing his favorite garments from the label and the vibe is relaxed and authentic. Velour is a brand that focuses on individuality and personal aesthetic and González is the perfect performer to epitomize this sentiment. The video is short, sweet and serenades the audience with light hued visuals and an intimate bar setting.
The S/S Velour 2013 promotional video with José González is a fresh take on personalized branding.
The video titled 'The Musician' is a look into an intimate acoustic performance. José González is an up-and-coming Swedish/Argentine singer and songwriter. It is no surprise that Swedish brand Velour scoped him out and enticed him to promote its latest collection. In the short snippet González is wearing his favorite garments from the label and the vibe is relaxed and authentic. Velour is a brand that focuses on individuality and personal aesthetic and González is the perfect performer to epitomize this sentiment. The video is short, sweet and serenades the audience with light hued visuals and an intimate bar setting.
The S/S Velour 2013 promotional video with José González is a fresh take on personalized branding.
Trend Themes
1. Personalized Branding Videos - Creating music videos featuring up-and-coming artists as a way to promote fashion collections provides an opportunity to showcase the unique style and individuality of the brand and artist.
2. Intimate Performances as Advertising - Using intimate performances by up-and-coming artists as a way to promote fashion collections provides an opportunity for a more emotional and authentic brand experience for the audience.
3. Collaborative Marketing - Partnering with artists and musicians to promote fashion collections provides opportunities for creative and mutually beneficial marketing efforts.
Industry Implications
1. Fashion - Fashion brands could collaborate with musicians to create personalized branding videos, providing a fresh way to showcase the brand's unique aesthetic and values.
2. Music - Musicians could collaborate with fashion brands to create intimate performances that showcase their music and personal style while also promoting the fashion brand's latest collection.
3. Advertising and Marketing - Advertising and marketing agencies could facilitate collaborative marketing efforts between fashion brands and up-and-coming artists, providing creative opportunities for both parties to promote their brand and talent.
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