The Velcro Headquarters by Eslava&Sauras Utilizes the Material
Alexandra Serrano — December 1, 2012 — Art & Design
References: luiseslava & dezeen
Showcasing an inventive use of the material, the Velcro Headquarters by Eslava&Sauras is infused with creativity.
The hook-and-loop fasteners are capitalized to make for minimalist, bright decor that embodies the company's brand identity. Located in Barcelona, the European headquarters of this company features lighting, and sliding doors covered in their product. The architects were so inventive that they covered most transparent spaces with the material to create seemingly "glazed" conference rooms.
Modern and upbeat are perhaps the best words to describe the environment of this office space. Featuring a color palette of pristine white, wood and splashes of cerise, the decor stands out. I am most intrigued by the way that the Velcro Headquarters by Eslava&Sauras incorporates the material in a subtlety tasteful manner that is unexpected and even witty.
The hook-and-loop fasteners are capitalized to make for minimalist, bright decor that embodies the company's brand identity. Located in Barcelona, the European headquarters of this company features lighting, and sliding doors covered in their product. The architects were so inventive that they covered most transparent spaces with the material to create seemingly "glazed" conference rooms.
Modern and upbeat are perhaps the best words to describe the environment of this office space. Featuring a color palette of pristine white, wood and splashes of cerise, the decor stands out. I am most intrigued by the way that the Velcro Headquarters by Eslava&Sauras incorporates the material in a subtlety tasteful manner that is unexpected and even witty.
Trend Themes
1. Velcro Decor - There is potential for material companies to explore the integration of their products into creative and minimalist decor designs.
2. Innovative Office Environments - There is potential for architects and interior designers to explore unique and creative ways to incorporate branding into office spaces.
3. Tactile Branding - There is potential for companies to explore the use of their products as tactile and visual components of brand identity in office decor.
Industry Implications
1. Architecture - Architecture firms may benefit from exploring the use of tactile materials in office designs to create unique brand experiences for clients.
2. Interior Design - There is potential for interior design firms to incorporate unique and creative branding elements into office decor to enhance the company's brand identity.
3. Materials Manufacturing - Material manufacturers may benefit from exploring how their products can be used in unique and creative ways to create distinctive and visually striking office decor designs.
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