VegReady Offers Customized Plant-Based Meals
Mishal Omar — December 12, 2017 — Lifestyle
References: kickstarter
VegReady is a new meal service that is currently fundraising on Kickstarter, and was created to serve vegans and health conscious consumers.
The service claims to match meals to consumers needs, preferences and desires, and there are three simple steps involved. The first is to order the variety pack online, where the meals then arrive by mail and can be stored away until they are ready to be consumed. At the beginning of 2018, VegReady is looking to custom-design subscribers' meals with focuses such as energy enhancement, digestive functioning, appetite control and more. By the end of 2018, the brand aims to personalize people's meals to their genes, which will be done after subscribers submit their DNA reports.
These healthy, vegan meals can be stored at room temperature until they are ready to be consumed.
The service claims to match meals to consumers needs, preferences and desires, and there are three simple steps involved. The first is to order the variety pack online, where the meals then arrive by mail and can be stored away until they are ready to be consumed. At the beginning of 2018, VegReady is looking to custom-design subscribers' meals with focuses such as energy enhancement, digestive functioning, appetite control and more. By the end of 2018, the brand aims to personalize people's meals to their genes, which will be done after subscribers submit their DNA reports.
These healthy, vegan meals can be stored at room temperature until they are ready to be consumed.
Trend Themes
1. Customized Meal Services - Opportunity to create personalized meal services that cater to individual needs and preferences.
2. Dna-based Meal Customization - Potential for meal services to use DNA reports to customize meals according to individual genetic makeup.
3. Room Temperature Food Storage - Opportunity to develop more room temperature food options for convenient consumption.
Industry Implications
1. Meal Delivery Services - Disruptive innovation opportunities to create meal delivery services that offer customized options based on individual needs and DNA reports.
2. Health and Wellness - Opportunities in the health and wellness sector to provide personalized meal options that cater to different health goals and genetic makeup.
3. Food Packaging and Storage - Potential for disruptive innovation in developing improved packaging and storage solutions for room temperature food products.
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