Dominos Launches 'Vegemite Pizza' Following Massive Social Media Response
Niko Pajkovic — October 15, 2021 — Lifestyle
Popular pizza chain Domino's has launched 'Vegemite Pizza' in Australia. The limited-edition pie takes 'Vegemite' -- arguably, the most iconic Aussie food offering -- and combines it with American-style cheese pizza.
For the uninitiated, 'Vegemite' is a thick and salty spread made from yeast extract that presents a unique, slightly bitter taste. In a clear effort to appeal to Australian's, Dominos adds the spread as a new layer to its cheese pizza giving it a new depth of flavor.
In addition, the band leaned heavily on the pop-culture status of 'Vegemite,' directly asking Aussie fans whether they would give the new pizza a try via social media. The post received over 30,000 likes and 12,000 comments, causing Domino's to go ahead with the product innovation.
Image Credit: Domino's Australia
For the uninitiated, 'Vegemite' is a thick and salty spread made from yeast extract that presents a unique, slightly bitter taste. In a clear effort to appeal to Australian's, Dominos adds the spread as a new layer to its cheese pizza giving it a new depth of flavor.
In addition, the band leaned heavily on the pop-culture status of 'Vegemite,' directly asking Aussie fans whether they would give the new pizza a try via social media. The post received over 30,000 likes and 12,000 comments, causing Domino's to go ahead with the product innovation.
Image Credit: Domino's Australia
Trend Themes
1. Vegemite-flavored Food - The growing popularity of Vegemite as a unique ingredient presents an opportunity for food companies to experiment with new products that incorporate this flavorful spread.
2. Social Media Influence on Product Development - The success of Domino's Vegemite Pizza demonstrates the importance of using social media to engage with consumers and create innovative products that cater to their preferences and tastes.
3. International Fusion Cuisine - The fusion of Vegemite as an Australian ingredient and American-style cheese pizza highlights the potential for creating new and exciting international cuisine fusions that appeal to diverse global tastes.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage unique regional flavors and ingredients to create innovative menu offerings that resonate with local customers and drive business growth.
2. Food and Beverage Manufacturing - Food and beverage manufacturers can develop new products that incorporate trendy and unique ingredients like Vegemite to cater to changing consumer preferences and increase market share.
3. Marketing and Advertising - Marketing and advertising agencies can leverage the power of social media to connect with consumers and gather insights that inform product development and drive brand value.
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