'V Marks the Shop' is an All-Vegan Store for Convenience and Compassion
Laura McQuarrie — December 8, 2015 — Business
References: kickstarter & csnews
While it's now becoming much more common to see plant-based and cruelty free products, vegan stores and vegan-friendly restaurants, 'V Marks the Shop' hopes to be Philadelphia's first all-vegan convenience store.
Community, compassion and convenience are the three focuses of the shop, which specializes in ethical and animal-free products. The project comes from a pair of vegans from New York who found themselves feeding off of the vibrant vegan scene in Philadelphia. Dubbed the 'City of Brotherly Love,' the pair imagine that Philadelphia is the perfect city to host this all-vegan convenience store.
In order to bring this vegan shop into reality, a Kickstarter campaign is now being run to help with the acquisition of inventory, supplies and other costs of beginning a business.
Community, compassion and convenience are the three focuses of the shop, which specializes in ethical and animal-free products. The project comes from a pair of vegans from New York who found themselves feeding off of the vibrant vegan scene in Philadelphia. Dubbed the 'City of Brotherly Love,' the pair imagine that Philadelphia is the perfect city to host this all-vegan convenience store.
In order to bring this vegan shop into reality, a Kickstarter campaign is now being run to help with the acquisition of inventory, supplies and other costs of beginning a business.
Trend Themes
1. Vegan Convenience Stores - The trend towards all-vegan convenience stores presents an opportunity for entrepreneurs to tap into the growing demand for ethical and animal-free products.
2. Ethical Consumption - The rise of vegan stores and vegan-friendly restaurants represents an opportunity for businesses to cater to a growing ethical consumption movement that values animal-free products and cruelty-free production methods.
3. Crowdfunding for Ethical Business - The use of crowdfunding platforms like Kickstarter to help fund ethical and humane businesses like 'V Marks the Shop' demonstrates a trend towards socially responsible funding and a desire for more ethical businesses in the market.
Industry Implications
1. Retail - The trend towards all-vegan convenience stores presents a disruptive opportunity for the retail industry to tap into the growing demand for vegan and ethically produced products.
2. Food and Beverage - The rise of vegan stores and vegan-friendly restaurants represents a disruptive opportunity for the food and beverage industry to cater to a growing ethical consumption movement that values animal-free products and cruelty-free production methods.
3. Crowdfunding - The use of crowdfunding platforms like Kickstarter to help fund ethical and humane businesses like 'V Marks the Shop' demonstrates an opportunity for the crowdfunding industry to tap into the growing demand for socially responsible funding and support businesses with a conscience.
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