'MINDWELL' Makes Millennial-Targeted Vegan Jerky Snacks
Laura McQuarrie — August 9, 2018 — Eco
References: mindwellsnacks & vegnews
A rise in plant-based eating has created the opportunity for a number of inventive new vegan jerky snacks to be created as more sustainable, better-for-you alternative to salty dried meat snacks. MINDWELL is setting itself apart by creating legume-based jerky and targeting Millennial consumers, who are particularly passionate about supporting products that help to positively impact the planet. As well as being interested in the savory clean energy snack for the sake of their own health, consumers may also find that MINDWELL's mission resonates with them; as MINDWELL puts it, "we make plant-based jerky to reduce emissions and conserve freshwater for future generations."
MINDWELL's realistic vegan jerky is said to have a "bold peppery flavor and meaty texture," as well as a high protein content.
MINDWELL's realistic vegan jerky is said to have a "bold peppery flavor and meaty texture," as well as a high protein content.
Trend Themes
1. Plant-based Snacks - The rise in plant-based eating has created a demand for inventive vegan snacks with sustainable and better-for-you alternatives to meat.
2. Millennial-targeted Foods - MINDWELL's focus on targeting the Millennial consumer presents an opportunity for other brands to create products that resonate with this demographic.
3. Sustainable Branding - MINDWELL's mission to reduce emissions and conserve freshwater opens up opportunities for other brands to incorporate sustainability into their brand identity.
Industry Implications
1. Plant-based Food - The plant-based food industry can capitalize on the trend by creating innovative and sustainable alternatives to traditional jerky snacks.
2. Health Food - The health food industry can expand its product offerings by developing legume-based snacks that appeal to consumers seeking high-protein, clean energy options.
3. Sustainable Packaging - The packaging industry has the opportunity to cater to eco-conscious consumers by developing sustainable packaging solutions for plant-based jerky snacks.
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