Globally Local Opened Its Doors in Toronto This Past Weekend
Grace Mahas — November 18, 2019 — Eco
Toronto-based fans of comfort food and plant-based meals can now rejoice thanks to the launch of a new vegan fast food restaurant called Globally Local. The plant-based quick-serve restaurant first opened its door in London, Ontario -- a city considered to be the testing grounds of Canada -- and is renowned for being the first 24-hour vegan drive-through in North America.
Its official launch at 492 College St, Toronto saw hundreds of customers eager to try out its plant-based menu which includes plant-based burgers, wings, wraps and more. To help kick-off the grand opening, Globally Local worked with vegan influencer 'The Edgy Veg.' The influencer praised the fast-food chain for its authentic burger taste that's equal parts hearty and delicious.
Its official launch at 492 College St, Toronto saw hundreds of customers eager to try out its plant-based menu which includes plant-based burgers, wings, wraps and more. To help kick-off the grand opening, Globally Local worked with vegan influencer 'The Edgy Veg.' The influencer praised the fast-food chain for its authentic burger taste that's equal parts hearty and delicious.
Trend Themes
1. Vegan Fast Food - The rise of vegan fast food chains that cater to the growing number of vegan consumers presents an opportunity for plant-based meals to dominate the fast food industry.
2. 24-hour Drive-throughs - 24-hour drive-throughs that cater to specific dietary lifestyles such as veganism provide a disruptive innovation to traditional fast food chains.
3. Influencer Marketing - Collaborating with popular vegan influencers provides a potential marketing strategy for vegan fast food restaurants looking to reach a wider audience and increase sales.
Industry Implications
1. Fast Food - The rise of vegan fast food restaurants presents an opportunity for the fast food industry to cater to a growing consumer base by incorporating more plant-based options on their menus.
2. Plant-based Food - The success of Globally Local and other vegan fast food chains highlights the potential for plant-based foods to become more mainstream in the food industry.
3. Influencer Marketing - Collaborating with popular influencers can be a marketing strategy for industries outside of just food to increase sales and reach a wider audience.
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