Heura Foods and Rodilla Partnered to Offer a Vegan Chicken Sandwich
Michael Hemsworth — November 1, 2024 — Lifestyle
References: heurafoods & vegconomist
Heura Foods and the Spain-based restaurant chain Rodilla have partnered to offer diners a vegan chicken sandwich in a bid to provide customers with a delicious yet sustainable option.
The sandwich starts off with wholemeal bread along with a chickpea spread, vegan mayo, plant-based chicken from Heura, mustard, parsley and gherkins. The sandwich offers a satiating taste and texture, which is similar to a chicken salad sandwich, which allows the ingredients to easily pass as real meat. Customers can find the sandwich starting November 5, 2024 at 120 locations throughout Spain.
Director of Marketing and Business Development at Grupo Rodilla Ángel Fernández commented on the vegan chicken sandwich saying, "We are very excited to present Rodilla’s first 100% vegan sandwich, developed in collaboration with Heura. This launch represents an important step for the brand in our mission to offer increasingly varied and accessible options where everyone has a place at Rodilla. The collaboration with Heura has been essential to making this new product a reality, and we would like to thank them for their support and dedication every step of the way. With this new sandwich, we are not only expanding our offer, but also reaffirming our commitment to adapt to the preferences and needs of those who choose us every day.”
Image Credit: Rodilla / Heura
The sandwich starts off with wholemeal bread along with a chickpea spread, vegan mayo, plant-based chicken from Heura, mustard, parsley and gherkins. The sandwich offers a satiating taste and texture, which is similar to a chicken salad sandwich, which allows the ingredients to easily pass as real meat. Customers can find the sandwich starting November 5, 2024 at 120 locations throughout Spain.
Director of Marketing and Business Development at Grupo Rodilla Ángel Fernández commented on the vegan chicken sandwich saying, "We are very excited to present Rodilla’s first 100% vegan sandwich, developed in collaboration with Heura. This launch represents an important step for the brand in our mission to offer increasingly varied and accessible options where everyone has a place at Rodilla. The collaboration with Heura has been essential to making this new product a reality, and we would like to thank them for their support and dedication every step of the way. With this new sandwich, we are not only expanding our offer, but also reaffirming our commitment to adapt to the preferences and needs of those who choose us every day.”
Image Credit: Rodilla / Heura
Trend Themes
1. Vegan Fast-food Integration - The partnership between Heura Foods and Rodilla showcases how traditional fast-food chains are integrating plant-based options to meet the growing demand for sustainable and vegan choices.
2. Plant-based Protein Innovations - Heura's plant-based chicken, mimicking the taste and texture of real meat, represents a significant advancement in the development of convincing meat alternatives.
3. Sustainable Menu Expansion - Rodilla's introduction of a fully vegan chicken sandwich highlights the trend of expanding menus with sustainable, health-conscious options.
Industry Implications
1. Food and Beverage - The collaboration underscores the food and beverage industry's shift towards more inclusive, plant-based offerings to cater to changing consumer preferences.
2. Vegan Food Products - Heura's plant-based chicken development is a prime example of innovation within the vegan food products industry, aiming to create realistic meat substitutes.
3. Fast-casual Dining - Rodilla's move to incorporate vegan options reveals an industry-wide trend in fast-casual dining towards accommodating diverse dietary requirements.
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