Saucony Originals' Veg Tan Develops a Natural Patina with Time
Laura McQuarrie — January 25, 2022 — Eco
References: fashionunited.uk
Saucony Originals Veg Tan pack is a capsule sneaker collection with three Originals styles (Jazz 81, Jazz Court and Shadow 6000) and vegetable-tanned leather. The limited-edition collection was created to represent the "best of the brand’s 123-year heritage" and its future working with more earth-friendly materials.
The capsule collection features not only vegetable-tanned leather but also a natural and eco-friendly cushion, plus natural wax. The minimalist styles are designed to take on a life of their own with time, since the natural materials will continue to develop a patina that ages with the effects of sunlight and moisture.
The vegetable-tanned leather sneakers by Saucony Originals represent the brand's ongoing commitment to reducing its footprint and incorporating more recycled, natural and environmentally friendly materials.
The capsule collection features not only vegetable-tanned leather but also a natural and eco-friendly cushion, plus natural wax. The minimalist styles are designed to take on a life of their own with time, since the natural materials will continue to develop a patina that ages with the effects of sunlight and moisture.
The vegetable-tanned leather sneakers by Saucony Originals represent the brand's ongoing commitment to reducing its footprint and incorporating more recycled, natural and environmentally friendly materials.
Trend Themes
1. Eco-friendly Footwear - The trend towards eco-friendly materials and manufacturing methods in footwear is creating opportunities for brands to differentiate themselves and appeal to environmentally conscious consumers.
2. Natural Patina Development - The trend towards natural materials and finishes in footwear is creating opportunities for brands to incorporate unique features that develop and change over time, creating a personalized experience for consumers.
3. Limited-edition Capsule Collections - The trend towards limited-edition capsule collections in footwear is creating opportunities for brands to generate buzz and excitement among consumers, while also focusing on sustainable and environmentally friendly materials.
Industry Implications
1. Sneaker Manufacturing - Sneaker manufacturers can incorporate eco-friendly materials and manufacturing methods to appeal to environmentally conscious customers, and can also create unique designs that develop a natural patina over time.
2. Fashion Retail - Fashion retailers can showcase limited-edition capsule collections that feature sustainable and natural materials, generating buzz and excitement among consumers and driving sales.
3. Sustainability Consulting - Sustainability consulting firms can work with fashion brands to identify opportunities for incorporating eco-friendly materials and reducing their environmental footprint, while also helping to create limited-edition capsule collections that generate excitement among consumers.
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