The Veda Spring 2010 Line is a Mysterious Affair
Joanne Lam — May 26, 2010 — Fashion
References: thisisveda & blog.urbanoutfitters
The Veda Spring 2010 line combines clean-cut angles with simple style. Using plenty of leather, designer Lindsay Butler pairs the solid material with a delicate lace mask, creating interesting outfits with contrasted looks.
The white background in this lookbook lightens up both the mystery of the lace mask and solidity of the dark pieces, allowing the Veda Spring 2010 line to shine through. Check out the gallery for shots from this simplistic lookbook.
Implications - A simple and effective way to truly capture the attention of consumer audiences today is by offering them something unusual, unexpected and unconventional. Businesses can achieve this through the use of contradictory qualities or images. In doing so, businesses will portray a bold image that will likely stand out in the minds of consumers.
The white background in this lookbook lightens up both the mystery of the lace mask and solidity of the dark pieces, allowing the Veda Spring 2010 line to shine through. Check out the gallery for shots from this simplistic lookbook.
Implications - A simple and effective way to truly capture the attention of consumer audiences today is by offering them something unusual, unexpected and unconventional. Businesses can achieve this through the use of contradictory qualities or images. In doing so, businesses will portray a bold image that will likely stand out in the minds of consumers.
Trend Themes
1. Contradictory Fashion - Fashion lines that merge contrasting materials and styles to create a unique look.
2. Mystery Fashion - Fashion lines that use mysterious elements to create a sense of intrigue and curiosity among consumers.
3. Simplistic Lookbook - Using a minimalistic approach to showcase fashion products in a clean and subdued manner.
Industry Implications
1. Fashion Industry - Can leverage the use of leather and lace materials in their designs to create a unique and daring look.
2. Marketing Industry - Can take inspiration from contradictory fashion and use it in their marketing strategy to capture the attention of the consumers.
3. Photography Industry - Can develop a unique lookbook style that focuses on minimalistic and simplistic approach to showcase their products.
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