The Vashtie Air Jordan Retro II are Female-Friendly
Michael Hines — September 24, 2010 — Lifestyle
References: nike & highsnobiety
Nike is getting in touch with their feminine side with the upcoming release of the Vashtie Air Jordan Retro II. This shoe was designed in conjunction with New York-based artist, blogger, and photographer Vashtie Kola.
The Vashtie Air Jordan Retro II has a lavender colorway with dark purple lining interspersed throughout. Considering how ladies already love Jordans with masculine design and colors, this female-friendly remake should be a hit. These sweet kicks will be available starting October 2nd.
The Vashtie Air Jordan Retro II has a lavender colorway with dark purple lining interspersed throughout. Considering how ladies already love Jordans with masculine design and colors, this female-friendly remake should be a hit. These sweet kicks will be available starting October 2nd.
Trend Themes
1. Female-friendly Sneaker Remakes - Disruptive innovation opportunity for brands to tap into the growing market of female sneaker enthusiasts by redesigning popular sneaker models with feminine elements.
2. Collaborations with Female Artists - Disruptive innovation opportunity for brands to collaborate with influential female artists to create unique and appealing sneaker designs for female consumers.
3. Expanding Color Options for Sneakers - Disruptive innovation opportunity for brands to offer a wider range of color options for sneakers, catering to diverse consumer preferences.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity for footwear brands to cater to the growing demand for female-friendly sneakers and tap into the female consumer market.
2. Fashion Industry - Disruptive innovation opportunity for fashion brands to collaborate with female artists and designers to create exclusive sneaker collections that resonate with female consumers.
3. Sports Retail Industry - Disruptive innovation opportunity for sports retailers to diversify their product offerings by providing a variety of sneaker color options to attract different customer segments.
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