These New Vaseline Products Help Skin Stay Hydrated and Glowing
Michael Hemsworth — August 29, 2020 — Marketing
References: vaseline & drugstorenews
A new range of Vaseline products have been unveiled by the brand to help offer consumers an easy way to help support the health of their skin and enjoy a glowing finish no matter the time of year. The products include the Vaseline Refreshing Body Balm Jelly Stick that is specially formulated to targets dry skin and cool with menthol, while the Cocoa Shimmer Jelly Stick provides moisture with a touch of luminous shimmer. The final product in the range is the Intensive Care Almond Smooth Body Lotion that is perfect for providing lightweight moisture and a subtle scent that's perfect for use in warm or colder weather.
The new Vaseline products are available now for purchase from a wide range of food and drugstores for shoppers to pick up.
The new Vaseline products are available now for purchase from a wide range of food and drugstores for shoppers to pick up.
Trend Themes
1. All-season Moisturizers - Opportunity for brands to develop moisturizers that cater to the changing needs of the skin throughout the year.
2. Refreshing Body Balm Jelly Stick - Potential for creating innovative stick-form moisturizers that can target specific skin concerns like dryness and offer cooling benefits.
3. Cocoa Shimmer Jelly Stick - Disruptive potential in creating moisturizers that not only hydrate the skin but also provide a luminous shimmer for a glowing finish.
Industry Implications
1. Skincare - Skincare brands can explore new formulations and ingredients to develop moisturizers suitable for all seasons.
2. Beauty and Cosmetics - Industry can tap into the expanding demand for multi-purpose moisturizers that offer unique features like cooling and shimmering effects.
3. Retail - Opportunity for retail stores to stock and promote all-season moisturizers, providing consumers with a wider range of options for their skincare routine.
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