The Vario Cup Holder Turns Disposable Demitasses into Grippable Glasses
Amelia Roblin — February 13, 2012 — Art & Design
References: behance.net
Plastic, paper, polystyrene and styrofoam cups aren't going anywhere quickly. For the time being, accessories such as the Vario Cup Holder can make those flimsy coffee cups easier to clutch for anyone who's out of a mug.
Mark Hetterich's concept is simple, yet clever. It is essentially a pliable polypropylene sleeve with a dip down one side and two lips of protruding material. The malleable band works to protect your fingers from the hot liquid within your cup and it actually stiffens the circumference of your insubstantial vessel. Best of all, the Vario Cup Holder's unusual handle allows a certain degree of stretch to fit different drink containers, plus you can pinch the two sides together to obtain an ergonomic grip.
Mark Hetterich's concept is simple, yet clever. It is essentially a pliable polypropylene sleeve with a dip down one side and two lips of protruding material. The malleable band works to protect your fingers from the hot liquid within your cup and it actually stiffens the circumference of your insubstantial vessel. Best of all, the Vario Cup Holder's unusual handle allows a certain degree of stretch to fit different drink containers, plus you can pinch the two sides together to obtain an ergonomic grip.
Trend Themes
1. Disposable Cup Accessories - Opportunities in creating more innovative products that help improve the experience of using disposable cups
2. Eco-friendly Disposable Cup Alternatives - The need for alternative materials for disposable cups that reduce environmental impact
3. Customizable Cup Sleeves - Innovations in customizable sleeves that allow users to add their own design or logo to create a more unique experience
Industry Implications
1. Food and Beverage - Opportunities for innovation in disposable cup sleeves and materials to enhance the experience of coffee and tea drinkers
2. Hospitality - Hotels and restaurants can provide a unique experience for guests with customizable cup sleeves and eco-friendly approaches to disposable cups
3. Retail - Retailers can tap into the demand for customizable cup sleeves, and eco-friendly disposable cups as branded merchandise
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