The DQM x Vans 'I Love NY' Adds a Classic Twist to a Skater Shoe
Brandon Bastaldo — April 10, 2013 — Fashion
References: sneakernews
Many of the world's most prolific and talented skateboarders are from New York City, so it's only fitting that the DQM x Vans 'I Love NY' Collection sees the likes of a classic skate shoe company like Vans teaming up with a well-known New York skate apparel brand like DQM to bring us these gems of city-styled apparel.
Milton Glasner's 'I Love NY' logo is a world renowned symbol that's partially responsible for many people's visual association of NYC's. Since it's creation, the I Love NY logo has made appearances on nearly every article of clothing you could imagine, but never before have boarders been able to actually skate in shoes that embody their passion for the Big Apple.
Coming in both low and high-cut options, the DQM x Vans 'I Love NY' collection are made out of creamy white canvas printed with Glasner's infamous NYC symbol.
Milton Glasner's 'I Love NY' logo is a world renowned symbol that's partially responsible for many people's visual association of NYC's. Since it's creation, the I Love NY logo has made appearances on nearly every article of clothing you could imagine, but never before have boarders been able to actually skate in shoes that embody their passion for the Big Apple.
Coming in both low and high-cut options, the DQM x Vans 'I Love NY' collection are made out of creamy white canvas printed with Glasner's infamous NYC symbol.
Trend Themes
1. City-styled Skate Shoes - The fusion of city-style with skate shoes creates a new market for skateboard enthusiasts who want to express their love for their city.
2. Iconic Brand Collaborations - Collaborations between iconic brands can lead to unique and fresh product offerings that are highly sought after by consumers.
3. Logo-based Fashion - Incorporating iconic logos into fashion designs can result in a popular and recognizable trend that appeals to consumers' love of nostalgia and branding.
Industry Implications
1. Skateboarding Apparel - The skateboarding apparel industry can benefit from incorporating city-inspired designs to reach a wider audience.
2. Fashion and Streetwear - The fashion and streetwear industries can leverage collaborations between iconic brands to create unique and exclusive products that drive sales and build brand recognition.
3. Graphic Design and Advertising - Companies specializing in graphic design and advertising can offer their services to help iconic logos gain renewed popularity and appeal to new audiences.
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