Vans and the MoMA Collaborated on a Line of Footwear and Apparel
Riley von Niessen — September 22, 2020 — Fashion
References: vans
Vans and the MoMA have joined forces yet again for the release of another collection that takes design cues from some of the New York museum's most prominent artists, including Salvador Dalí, Vasily Kandinsky, and Claude Monet.
The artwork-inspired designs are included on Vans Classic styles, with the unisex cuts making the collection accessible to all. For each design, Vans and the MoMA carefully considered the artistic expression of all of the artists—using their techniques to craft the pieces that pay homage to a specific body of their work.
The collaborative collection is set to release on September 30th 2020, and consumers can expect a second installment of the series to be released in November.
Image Credit: Vans
The artwork-inspired designs are included on Vans Classic styles, with the unisex cuts making the collection accessible to all. For each design, Vans and the MoMA carefully considered the artistic expression of all of the artists—using their techniques to craft the pieces that pay homage to a specific body of their work.
The collaborative collection is set to release on September 30th 2020, and consumers can expect a second installment of the series to be released in November.
Image Credit: Vans
Trend Themes
1. Art-inspired Fashion Collaborations - Opportunity for fashion brands to collaborate with art institutions to create unique and visually stunning designs.
2. Unisex Clothing and Footwear - Opportunity for brands to create gender-neutral apparel and footwear collections that appeal to wider audiences.
3. Limited Edition Collections - Opportunity for brands to create a sense of exclusivity and increase demand by releasing limited edition collections.
Industry Implications
1. Fashion Industry - Fashion brands can collaborate with art institutions and create art-inspired collections, tapping into a wider audience.
2. Art and Museum Industry - Art institutions can collaborate with fashion brands, reach new audiences and generate new revenue streams.
3. Retail Industry - Retailers can leverage limited edition collections to create a sense of urgency and increase purchase intent.
6.6
Score
Popularity
Activity
Freshness
