The Vanish Power Stain Remover Campaign Keeps Designer Clothes Fresh
Meghan Young — September 4, 2012 — Marketing
References: escolacuca & ibelieveinadv
It is easy for designer clothing to lose their identity over time as they become more and more worn, but the Vanish Power Stain Remover ad campaign ensures one way to keep them as fresh as possible. Instead of describing the blue Tommy Hilfiger shirt as the Campbell Soup one or the Calvin Klein jeans as the ketchup pants, people will be able to continue to focus on the brand and nothing more.
The Vanish Power Stain Remover ad campaign was conceived and executed by the advertising school Escola Cuca based in São Paulo, Brazil. Art directed by Felipe Racca with copy writing by Leo Razera, the print ads are clever and simple, getting the message across in a way that is both straightforward and creative.
The Vanish Power Stain Remover ad campaign was conceived and executed by the advertising school Escola Cuca based in São Paulo, Brazil. Art directed by Felipe Racca with copy writing by Leo Razera, the print ads are clever and simple, getting the message across in a way that is both straightforward and creative.
Trend Themes
1. Personalized Fashion - There is an opportunity for brands to innovate by offering stain-resistant clothing that keeps designer clothes fresh and maintains their brand identity.
2. Brand-centric Advertising - Marketing campaigns that focus on ensuring brand recognition and eliminating distractions from designer clothing are becoming popular, providing an opportunity for creative and straightforward messaging.
3. Creative Print Ads - Innovative and clever print ads, like the Vanish Power Stain Remover campaign, are being used to effectively communicate brand messages while capturing consumer attention.
Industry Implications
1. Fashion - The fashion industry can explore the development of stain-resistant fabrics and garments to enhance brand value and customer experience.
2. Advertising - The advertising industry can leverage brand-centric campaigns to help clients maintain a strong brand identity and connect with consumers on a deeper level.
3. Print Media - The print media industry can reinvent itself by offering creative and impactful ad formats, providing advertisers with innovative ways to reach their target audience.
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