The Vanguard AW11 Collection is All About the 'Born Ruffian'
Meghan Young — February 19, 2011 — Fashion
References: vanguardclothing.au & lifelounge.au
The Vanguard AW11 collection seems to take bits and parts from different sub-cultures, creating a relaxed line of basic streetwear.
Targeting surfers, skaters, rockers, hip-hop enthusiasts and more, the Vanguard AW11 collection is appropriately named 'Born Ruffian.' With tees, tanks, knits and other staple items, the line also serves up a plethora of graphics and patterns. Check out the collection for yourselves in the featured gallery.
Targeting surfers, skaters, rockers, hip-hop enthusiasts and more, the Vanguard AW11 collection is appropriately named 'Born Ruffian.' With tees, tanks, knits and other staple items, the line also serves up a plethora of graphics and patterns. Check out the collection for yourselves in the featured gallery.
Trend Themes
1. Streetwear Fashion - Opportunity for brands to incorporate elements from different sub-cultures and create a unique and relaxed line of clothing.
2. Sub-culture Influenced Fashion - Opportunity to target specific sub-cultures such as surfers, skaters, rockers, and hip-hop enthusiasts with clothing collections that reflect their style and interests.
3. Graphic and Patterned Clothing - Opportunity to design and offer clothing with a variety of graphics and patterns, appealing to consumers who want to make a bold fashion statement.
Industry Implications
1. Fashion - Fashion brands can explore new ways to create streetwear collections that cater to various sub-cultures and incorporate unique graphics and patterns.
2. Sportswear - Sportswear brands can tap into the streetwear fashion trend by creating clothing lines that blend functionality with sub-culture influences and graphic designs.
3. Youth Culture - Youth-focused brands can leverage the sub-cultural influences in the Vanguard AW11 collection to create clothing lines that resonate with the target audience and reflect their individuality.
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