Van Cleef & Arpels Launch Coral Hued Collection Just for China
wang fangqing/ Frances Wang — June 24, 2009 — Luxury
References: rayli.cn
Paris-based fine jeweler Van Cleef & Arpels is showing its confidence in China’s luxury market by introducing a China-exclusive collection, including Hong Kong.
The collection includes necklaces, earrings and bracelets featured in different shades of red. For example, the vintage style Pétillante series, embedded with sparkling diamonds and rubies, highlights women who have deep red lips and black eyebrows, while the coral red stone studded Magic Alhambra series are for those who are really into the four-leaf clover.
Van Cleef entered China three years ago with only one store in Beijing, but the company has said it’s planning to open two stores in Hangzhou and Shanghai later this year.
The collection includes necklaces, earrings and bracelets featured in different shades of red. For example, the vintage style Pétillante series, embedded with sparkling diamonds and rubies, highlights women who have deep red lips and black eyebrows, while the coral red stone studded Magic Alhambra series are for those who are really into the four-leaf clover.
Van Cleef entered China three years ago with only one store in Beijing, but the company has said it’s planning to open two stores in Hangzhou and Shanghai later this year.
Trend Themes
1. China-exclusive Collections - Opportunity for luxury brands to cater to the growing Chinese luxury market with custom-designed collections.
2. Coral Hued Jewelry - Trend in using coral red stones in fine jewelry designs, offering a unique and vibrant aesthetic.
3. Vintage-inspired Designs - Rise in popularity of vintage-style jewelry, incorporating sparkling diamonds and rubies for an elegant look.
Industry Implications
1. Luxury Goods - Expanding market for luxury brands to tap into, due to increasing affluent consumer base in China.
2. Fine Jewelry - Opportunity for jewelry designers to create new collections using coral red stones as a unique selling point.
3. Retail - Growing demand for luxury products in China, leading to potential expansion of high-end retail stores and e-commerce platforms.
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